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GENERAL MOTORS

Recall Finder

In the midst of some recalls GM reached out to First Fight to design a helpful and positive social media ad campaign that teaches the steps people can take to fix their vehicles, as well as express the company's mission of customer safety. I helped design a clean kinetic-type based animation, keeping the overall feel within the brand. 

Client: GM
Studio: First Fight

Design: Jamie Lyons, Joe Dao

Storyboard: Guy Allen

After Effects Animation: Jamie Lyons, Guy Allen

Sound: GM

Variation

To accompany the main animation we also created versions in other aspect ratios, keeping the same overall design feel as the first. I also reanimated versions to include a Spanish translation for each video. 

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