G.L.W.A.

Where does the water go?

Frustrated with the lack of public education on Michigan's water services, the Great Lakes Water Authority (GLWA) hired First Fight to animate a 10 minute documentary. Mixing live action with informational graphics we captured the processes of one of the most complex wastewater systems in the world! This was a very design heavy project, we wanted a clean but aesthetically pleasing look that would keep the viewers attention. Since the video was meant for 12+ we made the subject approachable, and kept some whimsy like the little rubber duck that appears throughout the video.

Client: Great Lakes Water Authority
Role: 2D Animation
Direction: First Fight, GLWA
Collaborators: Guy Allen, Dre Foster, Joe Dao, Jess Rowden, 

Studio: First Fight